Precision parts processing enterprises how to give product positioning, this issue, enterprises must pay great attention to. Each enterprise has its own goods, and each commodity has its own category, and positioning is to find this has the core competing ability goods, so as to enter this market, to obtain more customer orders.
We are in an era of overproduction, CNC machining manufacturers are everywhere, the market economy is highly developed to provide customers with too many choices of precision parts processing. How to let customers choose their own, is the headache of every enterprise.
The simple and brutal approach is to use the price to impress customers. So the more intense competition in the industry, the more inevitable the price war. You know, stable prices, will bring sustained profits, price war itself is unsustainable, with the price to attract customers will sooner or later leave you because of the price.
In addition to what you can sell cheaper than the competition, we have no other way, can make customers take the initiative to choose, and give you the right price? Of course there is, and that is differentiation. And positioning serves precisely to differentiate. Through positioning to find the weak point in the market, and the intersection of our own strengths, and then quickly cut into the new market, to establish their own corporate influence.
We often say to solve the customer's pain points, the reason why customers still have pain points, is because the existing product processing in this market can not fully meet their needs, especially in certain subdivision scenarios, subdivision of the field of demand. Such as precision parts processing of certain industries, aviation, cell phones, intelligent equipment industry, the need for more sophisticated equipment and testing equipment, not all CNC machining manufacturers can complete, we can complete the difficult, high-precision product manufacturing. These are from the point of view of the product, trying to find a business and competitors can play a differentiated positioning.
Precision parts processing enterprises should always pay attention to the changes in the market, when the market changes have accumulated to a qualitative change, like the arrival of the Internet, that is, you should go to rethink the needs of buyers, re-adjust the positioning of the time. The success of the enterprise can not be separated from good positioning, of course, can not be separated from our own good competitive products.
Positioning theory should stand in the overall height and competition perspective, to see the development of an enterprise, is a strategic thinking for the market. Its role does not replace the product itself as the status of enterprise ballast. A correct view of positioning, flexible use of positioning, open new markets, we can get greater returns.